(NSW Government)
Newy 87.8 FM – Hunter Valley wine industry bodies are eligible to apply for a share of a $2.6 million NSW Wine Recovery Program, with applications closing on 27 November 2026 at 4pm.
The program, announced on 3 November 2026, is funded by the Australian Government and delivered by the NSW Government.
The NSW Government says it aims to build resilience, strengthen regional capability and grow demand for NSW wines, citing global oversupply and falling consumption.
Grants of $20,000 to $100,000 are available through the Regional Grape and Wine Capability Program for leadership, mental health and business resilience projects.
The Building Local Demand Program offers $20,000 to $250,000 for consumer campaigns, familiarisation visits, trade shows and events.
Individual vineyards cannot apply. Eligible applicants are not-for-profit organisations, incorporated associations or statutory entities in NSW that represent a section of the winegrape or wine industry.
Individuals, sole traders, unincorporated associations and local councils are ineligible, and funding for single vineyard or wine brand promotions is excluded.
The Pokolbin-based Hunter Valley Wine & Tourism Association describes itself as a not-for-profit destination marketing body and represents operators in the Cessnock and Singleton local government areas.
The program material does not set aside funding specifically for the Hunter.
Projects must be completed by 31 December 2027, and the program is administered by the Department of Primary Industries and Regional Development.
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